
I have never been a fan of this 2012 X Factor winner, nor do I believe he should be No.1 after a bullshit technicality. The Reytons outsold him, but James got it due to a complaint from some jobsworth in the industry. I believe this decision has marred this week’s chart. I wouldn’t be at all surprised if corruption was involved. Unlike a fair few of the former winners and contestants of the ITV talent show, James has grafted away while they have disappeared into obscurity. He also has a mad hairstyle—a cross between Mike Flowers and Tim Burgess without the bleach blonde.
“Bitter Sweet Love” is the fifth album released by James. Although he has distinctly husky and soulful vocals, how long has he got before this no longer carries him? Yes, it is different from the likes of Ed Sheeran and Harry Styles, and I am going to throw an obscure one from 2011, Josh Kumra, but they are versatile. When reading about this record or purely people’s opinions, I heard it was full-on rock. Really? Where? I heard some rock but also plenty of piano ballads and acoustic moments. The album is quite reflective. ‘Free Falling’, ‘Just Us’, and ‘Is It Alright?’ have some hard-hitting lyrics, but that’s about it. I tend to like piano ballads and acoustic songs, but they made this record disjointed, and you drift away because they are too frequent on what is allegedly a “rock album”.
The opener is the title track, which unfortunately turns out to be a false dawn. As I said, the record needs to maintain your interest. The title track, however, captures your attention with its bombastic sound. There are a few more moments like that on the album. ‘Blindside’ draws inspiration from the 1980s, and the highlight must be ‘Comeback Kid’. Now that is full-on rock. His attempts at being political on ‘New Generation’ fall flat. It had a nice rock feel, though.
Listen at your discretion, but I’m afraid there are too many moments when your concentration drifts away. The Reytons have been robbed, and this record didn’t deserve to “win”.
Song recommendations: ‘Comeback Kid’, ‘Bitter Sweet Love’, ‘Just Us’
6/10



