
I, like many, have been looking forward to the return of Stereophonics after frontman and chief songwriter Kelly Jone explored a different creative avenue with Far from Saints. The burning question was, which direction would the band explore? Well, their new album, “Make Em Laugh, Make Em Cry, Make Em Wait” was recorded in the legendary halls of Stylus, RAK, and Metropolis studios in London, promising something original as they returned to recording together.
It was surprising that they returned with a record consisting of eight tracks, which is quite short for a long play, and therefore, it created a little apprehension. Would these eight tracks feature the explosive energy we have become accustomed to from the Welsh rockers? (I say Welsh Argentinians are also in the band.) To put it bluntly, the answer is a nuanced album.
While it has fleeting moments reminiscent of anthems such as ‘Bartender and the Thief’, the record takes a bold departure from Phonics’ previous styles. It leans more towards an introspective and subdued version, a shift that may intrigue and challenge listeners. It embraces the melancholic beauty of tracks like ‘Maybe Tomorrow’. This unexpected direction may not align with people’s initial expectations, but it certainly opens the door to a new, open-minded listening experience.
However, every cloud has a silver lining, which can be found in Kelly Jones’s songwriting prowess. The slower tempos and stripped-back arrangements allow his storytelling to shine. His trademark gravelly vocals, with a lifetime of experience, cut through the instrumentation, showing his more fragile side that commands your attention. Kelly is one of the great songwriters of our time, and through this album, you can appreciate his craft.
What “Make Em Laugh, Make Em Cry, Make Em Wait” lacks in raucous energy; it more than makes up for with its profound lyrical depth and emotional resonance. While some fans may have been hoping for the band’s explosive, more vintage tone and might be surprised by the subdued pace, those with a more open-minded approach will find solace in the album’s introspective sound. This record may not be filled with the stadium-rocking anthems we were all expecting, but it’s a testament to Kelly’s enduring talent and the band’s emotional journey. After a few listens, the record grows on you, offering a glimpse into the heart and mind of one of the top Welsh songwriters.
Song recommendations: ‘Colours of October’, ‘Backroom Boys’, ‘Mary is a Singer’
7/10




