
The first thing that struck me about Rex’s fourth album, “Who Cares?” was how short it was. Before listening, I saw that the total time was under 35 minutes. I have heard records this long, so songs can be uploaded for teasing videos to Tik-Tok, and therefore, get those watching to buy and download the stream. It is a clever marketing strategy, but an album should be an album to me. From what I witnessed, those who use TikTok usually have a short attention span.
An album was designed to be a long play and hold your concentration. My highlight was ‘OPEN A WINDOW’ with Tyler the Creator.
The album is happy-go-lucky, as usual. Something Rex is known for. Of course, there are moments of swearing and some songs about his recent split, but overall, Rex remains. It isn’t necessarily bad, but maybe Rex needs to face adversity to bring out the all-rounder we know that is hidden within him.
Song recommendations: ‘OPEN A WINDOW’, ‘ONE IN A MILLION’, ‘THE SHADE’
