My introduction to Sam is becoming somewhat of a cliché if you read my reviews and how I appear to discover many artists/bands. Once again, it was through Later…with Jools Holland where one song he played stuck out. It was called ‘Dead Boys’ and was hard-hitting with its content, and I detected a sound used by a big American artist known as “the Boss”. Funnily enough, after delving for more information, I discovered that the young artist I had seen on the programme happened to be a massive fan of Bruce Springsteen and said that he was his idol. It’s appropriate that he is dubbed “the Geordie Boss”. It’s also funny that the Newcastle United fanatic has a surname after the guitar manufacturer. He also happens to use a Fender during his performances. However, he is no relation. Sam released “Hypersonic Missiles” in 2019, intimate about his personal life. This second album goes a little deeper into his teenage years and how he became a 27-year-old musician during his turbulent childhood.

Through those turbulent times of seeing his mother leave when he was just 8, being kicked out of his father and stepmother’s house, returning home to live with his mother, being talked out of selling drugs to help support his mother and being bullied at school for being obese, Sam has built a strong character through writing and playing and overcame those obstacles. He talks about having his heart shattered in a teenage relationship and how he pretended she was dead so that he could move on. He touches on the loss of his grandmother and writes from the perspective of his father, who hid away the pain, but Sam could see he was devastated. In the latter instance, Sam is akin to Stereophonics frontman and chief songwriter Kelly Jones, with the ability to speak in the third person.

Sam now knows what category his music belongs in with this record. Anything from Bruce Springsteen-style rock ballads to upbeat punk, complete with vocals from the heart. It is almost weird to hear his Geordie accent when it comes through on the tracks. Sam’s vocals sound like any region or country does not define them. They appear to be from deep within his body. Sam is from working-class Newcastle and isn’t afraid to show those roots as he calls out those in power for destroying the livelihoods of the working class. Sam mentions protests and wealth gaps on the punk-themed ‘Aye’ among other political issues.

Sam even throws in some jazz on ‘Mantra’, which is more instrumental than vocal. There is a slow build-up over the verse on the opening title track before the drums make a bombastic entrance. More instruments enter the phase, as with the guitars that can be heard at the introduction and the drums after the verse. The chorus is strange; I couldn’t identify it because there’s no clear indication there is one or much of one. The song is a lyrically remarkable story detailing his life from school to adolescence. There is a horn section reminiscent of Bruce’s E Street band, but that should come as no surprise for Sam’s inspiration for starting as a musician.

My favourite might surprise most people who listened to the album. It is ‘Angel in Lothian’ where Sam wishes an Angel in Lothian would save him during his dark times growing up. He talks about how he felt hopeless watching as his mother suffered from the pain that rendered her unable to work. Still, he was too young to help her and how living in North Shields affected his older brother Liam, a singer-songwriter who plays drums and piano. In the final chorus, Sam again wishes an Angel in Lothian would fix the problems he couldn’t and that when he has his children, they won’t suffer the upbringing he had or even the same health problems.

Like his beloved Newcastle United, Sam’s career can only improve, and his stock in America will surely rise as they recognise the Bruce in this highly talented North Shields lad.

Song recommendations: ‘Angel in Lothian’, ‘Seventeen Going Under’, ‘Aye’

8/10